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[Apr 2017] Heineken Brewery Latest Ethiopian News AddisBiz.com | Ethiopian Business Directory & Portal - Addis Biz

Broadcasters Warned Over Beer Promotions

The Ethiopian Broadcasting Authority (EBA) sent a warning letter concerning brewery advertisements and sponsor credit to five broadcasting media outlets on 30th March, 2016. These included the giant state-owned Ethiopia Broadcasting Corporation (EBC), Fana Broadcsting, EBS, Sheger FM and Bisrat Fm.

The memo was regarding the breach of a legal provision in the law to determine the conduct of media advertisements and sections dealing with alcoholic drinks, by way of protecting young from the promotion of such goods.

The

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No More Walia Beer?

Heineken Breweries S.C. can no longer use its well promoted beer brand, Waliya, following the verdict of the Lideta Federal High Court on October 11, 2015 which shifted the right to use of the trademark Waliya, to another ongoing brewery project run by Kangaroo Plastic Plc.

Waliya was registered in the Ethiopian Intellectual Property Office (EIPO) as a trademark owned by Kangaroo Plastic for its ongoing brewery project in Oromia Regional State in Modjo, Kebele 02 before Heineken Breweries.

Later, on February 25, 2014,

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BGI’s Hawassa Plant to Boost Beer Capital Production to 1.44m hl

BGI Ethiopia, Ethiopia’s giant brewery, received eight large fermentation tanks for the expansion of its Hawassa plant on Thursday January 15, 2014 with an investment of 30 million euros.

The eight large fermentation tanks will increase the production capacity of the Hawassa plant by nearly double, said Essayas Hadera, marketing manager of BGI Ethiopia. Each having a capacity of 2,200hl, two of the tanks are Bright Beer Tank (BBT), used for fermentation process and the remaining six tod tanks used for processing the

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Heineken Inaugurates its Largest Ethiopian Plant

Heineken Brewery, the world-renowned brewery with a presence in 84 countries, operating over 165 breweries producing 254 brands, inaugurated its largest factory in Ethiopia with an investment of 110 million euros.

The factory, which rests on a 343sqm plot of land in the outskirts of Addis Abeba in a place called Kilinto, on the way to Debre Zeit, has a capacity of producing 1.5 million hectoliters a year. Heineken opened its first African plant in 1923 in the Congo; it now has a presence in more than a dozen African countries,

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