Ethio-telecom announced the launch of its Long Term Evolution (LTE)/4G services to cities in the Oromia region that are close to Addis Ababa.

The advanced LTE expansion of the sole telecom provider covers cities including Adama, Bishoftu, Mojo, Dukem, Gelan, and Awash Melkasa areas in ten sites, where the company said there is high mobile data traffic and surge in demand.

According to the statement from the company, the new expansion will enable and empower customers to digitize their services, increase productivity and improve their experiences.

Speaking about the expansion of the new project at the launching ceremony, CEO of the company, Frehiwot Tamiru said “It opens a new chapter and brings an immediate impact on congested areas of telecom service.”

The project that was completed in less than two months is one of its three-year growth strategies, including data traffic growth, and demand-based 4G/LTE expansion in Addis and regional towns.

Over the next few months, the company has a plan to launch similar services in other parts of the country, for which preparation works are already underway.

Currently, at least 769 new sites are under development including in the capital Addis Ababa and other parts of the country, said Frehiwot.

Furthermore, she said that over 103 cities are earmarked under the company’s program to enjoy 4G/LTE advanced telecom services.

ethio-telecom has availed the LTE /4G network in Addis Ababa.

The company has 50.7 million subscribers and a geographic coverage of 85.4 percent at a national level.

The telecom provider, which aspires to become a preferred telecom operator among customers and partners in Ethiopia, also declared revenues of 25.5 billion Birr in the first half of the existing Ethiopian fiscal year, achieving 95 percent of its target.

The revenue marks a 12.3 percent increase compared to the same period last year.