Dashen Bank and American Express announced the launching of American Express Cards that are designed specifically for Ethiopian consumers. The cards, which are named Dashen Bank American Express Gold and Green Debit, offer an extensive range of benefits. Consumers have the opportunities to choose the cards based on their spending preferences, lifestyle and financial needs.
Both cards offer a wide assortment of retail and lifestyle benefits including accesses to special offers at selected local merchants on dining, entertainment, shopping, and gym facilities the American Express selects.
“We are proud to lead the way and offer Ethiopian consumers these exciting, new Debit cards,’’ said Dashen bank President Asfaw Alemu. “We develop [the cards] to fulfill growing demand from financially savvy consumers who are looking for cashless payment solutions that also offer a wide array of benefits and privileges.’’